In this article, Killoran is exploring the idea that as we become more technologically advanced and begin using this technology more as a means of communication, the way in which we communicate also changes. Additionally, he suggests that these changes in how we communicate coincide with the new opportunities to do so that are made possible in the new technologies. While I’ve never given this idea much thought before, I think that it is a novel hypothesis that would help to explain the large shift towards technological communication that we’ve experienced over the last few decades. Referencing Bitzer’s idea that rhetorical situations arise as a result of three factors – an exigence, an audience, and constraints – Killoran’s study on web resumes proves that these are all indeed influences on how we choose to communicate. His study did, however, come across many sampling problems and limitations. He was only able to reach 19% of those he intended to reach due to a plethora of reasons, but luckily the results that he yielded proved to be very useful and aligned with his research plan
Seeing as this article is from 2009, even more advances have begun to shape our rhetorical situation since then. For instance, nowadays many newspaper and magazine publishers have turned to web versions and have enacted hyperlinks, pictures, videos, and other items that were previously constraints. Likewise, they can now reach an even larger and new audience because the geographical constraints have been lifted, and their prints can be accessed anywhere via the web. And now, because more people have access to more news and stories from more places, people, and publishers with more ideas, the exigence of having information asymmetry has been somewhat alleviated.